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Nigerians Ruin Everything

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© 2026 Nigerians Ruin Everything

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Call for legacy stories

Before It Was Ruined — Some of what Nigerians have ruined did not start with smartphones. So tell us what you remember from the 60s through the early 2000s.

Share your memory

Every entry on this site follows the same arc: something good arrives, it works, Nigeria notices, and the weight of everyone piling on eventually wears it down. So far the record leans recent — apps, trends, internet culture. But the pattern is much older than the smartphone.

We are looking for the same arc from further back: the 1960s, 70s, 80s, 90s, or early 2000s. A business, a service, a craze, a technology, a scene — something that started well, spread fast, and was eventually ruined by all the attention; exploited, oversaturated, or corrupted once everyone caught on.

What counts

This is not just a request for the nostalgia by itself, or for "things that were different back then." It has to have the same shape as everything else here: good thing, everyone started doing it, then ruin. A few illustrative sketches of the kind of shape we mean, not real entries yet, just the pattern:

  • A trade, import, or side hustle that was a smart, narrow opportunity until word spread and every street had five versions of it.

  • A service or technology that worked because few people had access to it, until access became universal and the thing that made it special collapsed due to demand or corruption.

  • A cultural wave — music, fashion, a slang, a craze — that peaked, then curdled once everyone was doing it for the wrong reasons.

If your memory has a clear before, a moment things changed, and a sense of what was lost, it likely qualifies. Vague nostalgia without that arc probably will not become an entry, but tell us anyway — the editors are better judges of what is usable than any set of examples.

Add to the record

Tell us what you remember

What was it like before? Roughly when did it start changing, and what changed it? Names, places, prices, and specific details help far more than general impressions.

A memory, a full account, or one useful detail is enough. Editors may combine several contributions.

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